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Sexism via Email

  • February 19, 2021

Ever experienced sexism in an email?

I remember reading this fascinating article when a male editor accidentally used his female colleague’s automated email and was signing off with the name ‘Nicole’.

One client became impossible to deal with, ignored questions, and declared him incompetent. Realising he was signing off as ‘Nicole’ he simply changed the name back and said he was now taking on the project. Then, all the issues magically disappeared, and the client was over the moon.

The only difference?

The name change. The impact was he was quicker at dealing with clients because they instantly gave him the respect Nicole had to prove she was worth.

“By the time she could get clients to accept that she knew what she was doing, I could get halfway through another client.”

Inequality is easy to tackle when it’s blatant. Sexism like this is harder to spot. The article goes on to explain how hard it was to convince their boss there was an issue. Their boss simply presumed Nicole needed to speed up. 

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